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Palgrave Macmillan

New Economy - New Competition

The Rise of the Consumer?

  • Book
  • © 2001

Overview

Authors:
  1. David Asch
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  2. Brian Wolfe
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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • David Asch, Brian Wolfe
    Pages 1-21

  3. Consumer Views

    • David Asch, Brian Wolfe
    Pages 22-40

  4. The Nature of Markets

    • David Asch, Brian Wolfe
    Pages 41-61

  5. The Legislative and Regulatory Framework

    • David Asch, Brian Wolfe
    Pages 62-77

  6. Supply Chain Management

    • David Asch, Brian Wolfe
    Pages 78-92

  7. Markets in Action

    • David Asch, Brian Wolfe
    Pages 93-125

  8. The Way Ahead

    • David Asch, Brian Wolfe
    Pages 126-148

  9. Back Matter

    Pages 149-158
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Keywords

About this book

The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.

Reviews

'This new book provides some fascinating insights into how competition develops and changes across the whole value chain to the end consumer. It sets out clearly and comprehensively the variety of changes impacting on consumers and companies in a wide range of settings. The book provides a new and innovative way of considering the issues from both perspectives in a straightforward model that balances the various factors. The book's coverage of the issues is comprehensive, authoritative and accessible.' - Lord Simpson, Chief Executive, Marconi plc

'Consumers will find it so much easier to select products and services after reading this book. Additionally, they together with the manufacturers and retailers will get a better understanding of the effect of new technologies on competition.' - Nick Butler, OBE, RDI, Partner BIB Design Consultants

About the authors

DAVID ASCH is Dean of the Faculty of Business and Law at De Montfort University, Leicester, previously, Professor of Management at the Open University Business School. He has worked with a range of firms including Cornhill, Ernst & Young, Fujitsu/ICL, 3M, Siemens Computer Systems and Sun Microsystems.

BRIAN WOLFE has recently retired from Marconi Plc where he was Director of Business Efficiency. He has been a Director and CEO of a number of organisations including Creda, The Dreamland Group, GPT and Morphy Richards.

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