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Rolling Out New Products Across International Markets

Causes of Delays

  • Book
  • © 2004

Overview

Authors:
  1. George M. Chryssochoidis
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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xiv
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  2. An Overview

    • George M. Chryssochoidis
    Pages 1-6

  3. Literature Review

    • George M. Chryssochoidis
    Pages 7-54

  4. Methodology

    • George M. Chryssochoidis
    Pages 55-86

  5. Data Analysis

    • George M. Chryssochoidis
    Pages 87-121

  6. Findings and Discussion

    • George M. Chryssochoidis
    Pages 122-148

  7. Conclusions and Implications

    • George M. Chryssochoidis
    Pages 149-165

  8. Revisiting the Area

    • George M. Chryssochoidis
    Pages 166-185

  9. Back Matter

    Pages 186-249
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Keywords

About this book

Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.

About the author

GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).

Bibliographic Information

  • Book Title: Rolling Out New Products Across International Markets

  • Book Subtitle: Causes of Delays

  • Authors: George M. Chryssochoidis

  • DOI: https://doi.org/10.1057/9780230508996

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-0-333-79464-7Published: 25 November 2003

  • Softcover ISBN: 978-1-349-42026-1Published: 01 January 2004

  • eBook ISBN: 978-0-230-50899-6Published: 25 November 2003

  • Edition Number: 1

  • Number of Pages: XIV, 249

  • Topics: International Business, Marketing, Management, International Economics

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