Overview
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Table of contents (18 chapters)
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Front Matter
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Introduction
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The New Economics of Information
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Front Matter
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Exploiting the Virtual Potential of Your Business
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Front Matter
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Keywords
About this book
Reviews
'In a world increasingly absorbed by news of fresh internet start-ups and e-commerce initiatives, Czerniawska and Potter provide a timely reminder that the changes taking place in business go far beyone discovering new ways of retailing. The scale and accessibility of information now available means that those who find new ways of applying it - whether in strategy or in processes - will gain competitive advantage over those who are slow to understand the implications.' - The Antidote
About the authors
GAVIN POTTER is a partner in Coopers & Lybrand's management consulting practice where he specialises in assisting clients with the business aspects of information technology. He has a particular expertise in ensuring that information technology solutions serve the needs of the business and was responsible for the development of Coopers & Lybrand's benefits realisation methodology.
Bibliographic Information
Book Title: Business in a Virtual World
Book Subtitle: Exploiting Information for Competitive Advantage
Authors: Fiona Czerniawska, Gavin Potter
DOI: https://doi.org/10.1057/9780230509337
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Hardcover ISBN: 978-0-333-72121-6Published: 19 June 1998
eBook ISBN: 978-0-230-50933-7Published: 19 June 1998
Edition Number: 1
Number of Pages: X, 252
Topics: International Business, Management, Market Research/Competitive Intelligence, IT in Business