Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Culture and Positioning as Determinants of Strategy

Personality and the Business Organization

  • Book
  • © 2004

Overview

Authors:
  1. Tony Ellson
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiv
    Download chapter PDF

  2. Prelude

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Context and Rationale

      • Tony Ellson
      Pages 3-17

  3. Literature Review

    1. Front Matter

      Pages 19-19
      Download chapter PDF

    2. Segmentation, Targeting, and Positioning

      • Tony Ellson
      Pages 21-34

    3. Positioning

      • Tony Ellson
      Pages 35-57

    4. Organizational Culture and Positioning: the Link to Strategy

      • Tony Ellson
      Pages 58-80

    5. Reports from Contemporary Business

      • Tony Ellson
      Pages 81-89

  4. Research Design and Methodology

    1. Front Matter

      Pages 91-91
      Download chapter PDF

    2. In Pursuit of the Paradigm

      • Tony Ellson
      Pages 93-119

  5. A Case Study

    1. Front Matter

      Pages 121-121
      Download chapter PDF

    2. Parteisch International and Parteisch UK: A Tale

      • Tony Ellson
      Pages 123-165

  6. A Conceptualization of Positioning and Culture as Determinants of Strategy

    1. Front Matter

      Pages 167-167
      Download chapter PDF

    2. Conceptualization of the Case Study

      • Tony Ellson
      Pages 169-188

    3. Triangulation

      • Tony Ellson
      Pages 189-208

  7. Final

    1. Front Matter

      Pages 209-209
      Download chapter PDF

    2. Discussion and Conclusions

      • Tony Ellson
      Pages 211-243

  8. Back Matter

    Pages 245-270
    Download chapter PDF
Back to top

Keywords

About this book

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

Reviews

'This book deserves widespread reading.' - Arch Woodside, Professor of Marketing, Carroll School of Management, and Editor-in-Chief, Journal of Business Research

About the author

TONY ELLSON is a lecturer in marketing and strategy at Cardiff Business School of Cardiff University. As a professional manager and industrial consultant holding executive board positions in European and UK companies over the past thirty years, he has extensive strategic and operational marketing experience. He strongly endorses an active partnership between academic scholars and practicing managers to achieve resonance between practice, research and theory.

Bibliographic Information

  • Book Title: Culture and Positioning as Determinants of Strategy

  • Book Subtitle: Personality and the Business Organization

  • Authors: Tony Ellson

  • DOI: https://doi.org/10.1057/9780230509818

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-1-4039-1751-5Published: 16 March 2004

  • Softcover ISBN: 978-1-349-51343-7Published: 01 January 2004

  • eBook ISBN: 978-0-230-50981-8Published: 16 March 2004

  • Edition Number: 1

  • Number of Pages: XIV, 270

  • Topics: Business Strategy/Leadership, International Business, Management, Organization

Publish with us

Policies and ethics

Back to top

Search

Navigation