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  • © 2004

India and the IT Revolution

Networks of Global Culture

Palgrave Macmillan

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-x
  2. Introduction

    • Anna Greenspan
    Pages 1-9
  3. The Idea of Westernization

    • Anna Greenspan
    Pages 10-23
  4. Opening Up

    • Anna Greenspan
    Pages 24-38
  5. Eastern Influences

    • Anna Greenspan
    Pages 39-54
  6. Marginal Capitalisms

    • Anna Greenspan
    Pages 55-76
  7. The Technological Edge

    • Anna Greenspan
    Pages 77-91
  8. Peripheral Competencies

    • Anna Greenspan
    Pages 92-107
  9. The Digital Dividend

    • Anna Greenspan
    Pages 108-123
  10. Global Networks

    • Anna Greenspan
    Pages 124-139
  11. Zero Logo

    • Anna Greenspan
    Pages 140-157
  12. Back Matter

    Pages 158-202

About this book

The 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.

About the author

ANNA GREENSPAN is an independent scholar working in the areas of digital culture and globalization, focusing particularly on Asia's giants, India and China. Anna currently spends her time teaching and writing in both Canada and Shanghai. She is a founding member of the Cybernetic Culture Research Unit.

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access