Overview
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Table of contents (13 chapters)
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Front Matter
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Introduction
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Front Matter
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The Background to Japanese Distribution
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Front Matter
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Old Retailing: General Merchandisers
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Front Matter
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New Retailing: Specialists
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Front Matter
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Future Developments
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Front Matter
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Conclusion
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Front Matter
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Keywords
About this book
About the authors
MICHAEL CAUSTON has founded and built up several companies in Japan. He is senior partner of Sensu (www.sensu.com), a market intelligence and marketing firm that specializes in Japanese consumer marketing and research. He moved to Japan in 1992, consulting for overseas companies looking to enter the Japanese market. He established a fashion import business in 1993 that was helping overseas brands sell more than ¥2.2 billion in apparel a year to Japan by 1999. He also founded JapanConsuming with Roy Larke in 2000, a research business on Japanese retailing that is recognized as the leading resource onmarket entry and business development for international consumer goods companies operating in the Japanese market. He spends his time between Europe and Japan, writing, researching and speaking on Japanese consumer markets, as well as advising leading overseas brands.
Bibliographic Information
Book Title: Japan - A Modern Retail Superpower
Authors: Roy Larke, Michael Causton
DOI: https://doi.org/10.1057/9780230511408
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
Hardcover ISBN: 978-1-4039-9670-1Published: 08 September 2005
Softcover ISBN: 978-1-349-54565-0Published: 01 January 2005
eBook ISBN: 978-0-230-51140-8Published: 08 September 2005
Edition Number: 1
Number of Pages: XVII, 279
Topics: Asian Culture, Business and Management, general, Marketing, International Business, International Economics, Trade