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Multinationals and Transition

Business Strategies, Technology and Transformation in Central and Eastern Europe

  • Book
  • © 2004

Overview

Authors:
  1. Julia Manea
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  2. Robert Pearce
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-x
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  2. Multinational Strategy and Industrial Transformation

    • Julia Manea, Robert Pearce
    Pages 1-27

  3. Technology and Strategic Motivations for Investment in Transition Economies

    • Julia Manea, Robert Pearce
    Pages 28-51

  4. Reasons for Investing in CEE, Technology and Strategic Evolution of Subsidiaries

    • Julia Manea, Robert Pearce
    Pages 52-74

  5. Market Orientation and the Strategic Development of MNEs in CEE

    • Julia Manea, Robert Pearce
    Pages 75-84

  6. Strategies of MNEs’ Subsidiaries in Romania

    • Julia Manea, Robert Pearce
    Pages 85-107

  7. MNEs’ R&D and the Technological Transition in CEE

    • Julia Manea, Robert Pearce
    Pages 108-150

  8. Input Supply Linkages of MNE Subsidiaries in CEE: Dependence or Development?

    • Julia Manea, Robert Pearce
    Pages 151-179

  9. Conclusions

    • Julia Manea, Robert Pearce
    Pages 180-186

  10. Back Matter

    Pages 187-198
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Keywords

About this book

This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

About the authors

JULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth.

ROBERT PEARCE is a reader in International Business in the Department of Economics at the University of Reading.

Bibliographic Information

  • Book Title: Multinationals and Transition

  • Book Subtitle: Business Strategies, Technology and Transformation in Central and Eastern Europe

  • Authors: Julia Manea, Robert Pearce

  • DOI: https://doi.org/10.1057/9780230511811

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-0-333-96874-1Published: 03 March 2004

  • Softcover ISBN: 978-1-349-42874-8Published: 01 January 2004

  • eBook ISBN: 978-0-230-51181-1Published: 03 March 2004

  • Edition Number: 1

  • Number of Pages: X, 198

  • Topics: International Business, Development Economics, Organization

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