Skip to main content
SpringerLink
Log in
Palgrave Macmillan

Competitive Intelligence

  • Book
  • © 2001

Overview

Authors:
  1. Chris West
    View author publications

    You can also search for this author in PubMed   Google Scholar

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (19 chapters)

  1. Front Matter

    Pages i-xv
    Download chapter PDF

  2. Competition

    • Chris West
    Pages 1-11

  3. Intelligence

    • Chris West
    Pages 12-23

  4. The Development of Competitive Intelligence

    • Chris West
    Pages 24-32

  5. Framework for Competitive Analysis

    • Chris West
    Pages 33-49

  6. Overview of the Sources of Intelligence

    • Chris West
    Pages 50-55

  7. Secondary Sources of Intelligence

    • Chris West
    Pages 56-73

  8. Intelligence on the Internet

    • Chris West
    Pages 74-85

  9. Primary Intelligence Collection Techniques

    • Chris West
    Pages 86-108

  10. Market Research as a Source of Competitive Intelligence

    • Chris West
    Pages 109-114

  11. Analysis — Filling the Gaps and Stretching the Data

    • Chris West
    Pages 115-122

  12. Verifying Intelligence

    • Chris West
    Pages 123-129

  13. Competitive Intelligence Resources

    • Chris West
    Pages 130-146

  14. The Intelligence Briefing

    • Chris West
    Pages 147-154

  15. Controlling the Intelligence Collection Process

    • Chris West
    Pages 155-159

  16. Legal Factors and Ethical Guidelines

    • Chris West
    Pages 160-169

  17. Processing and Distributing Intelligence

    • Chris West
    Pages 170-179

  18. Measuring the Effectiveness of Competitive Intelligence

    • Chris West
    Pages 180-183

  19. Counter-intelligence

    • Chris West
    Pages 184-214

  20. Deception and Misinformation

    • Chris West
    Pages 215-221
Back to top

Keywords

About this book

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

About the author

CHRIS WEST is Managing Director of Competitive Intelligence Services and author of a book on Market Research for Palgrave.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation