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Palgrave Macmillan

Organising Knowledge

Methods and Case Studies

  • Book
  • © 2004

Overview

Editors:
  1. Johannes Gadner

    1. UCL and the Anna Freud Centre, London, UK

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  2. Renate Buber

    1. Vienna University of Economics and Business Administration (VUEBA), Austria

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    You can also search for this editor in PubMed   Google Scholar

  3. Lyn Richards

    1. QSR (Qualitative Solutions in Research) International, Melbourne, Australia

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xvi
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  3. Case Studies

    1. Front Matter

      Pages 111-111
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    2. Consumers’ Knowledge of Controlled Ventilation Systems

      • Johannes Gadner, Renate Buber
      Pages 113-124

    3. The Process of Web Personalisation: A Framework to Determine Appropriate Personalisation Systems

      • Sonja Grabner-Kräuter
      Pages 125-137

    4. Evaluating a Computer-Based Marketing Course by Means of Focus Groups and Interviews

      • Regina Höld
      Pages 138-152

    5. The Job Image of Young Sales Assistants: Introspection and Young Customers’ Assessment

      • Renate Buber
      Pages 153-167

    6. Venture Brazil: Studying Austro-Brazilian Joint Ventures by Means of GABEK and WinRelan

      • Jürgen Mühlbacher, Jochen Penker
      Pages 168-179

    7. Austrian Furniture Retailers’ Perspective on the Austrian Design Sector

      • Renate Buber, Marion Friedmann
      Pages 180-192

    8. Influences of Organisational Learning on Organisational Performance and Success

      • Roland Yeo
      Pages 193-213

  4. Back Matter

    Pages 215-232
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Keywords

About this book

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge and methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed.

Editors and Affiliations

  • UCL and the Anna Freud Centre, London, UK

    Johannes Gadner

  • Vienna University of Economics and Business Administration (VUEBA), Austria

    Renate Buber

  • QSR (Qualitative Solutions in Research) International, Melbourne, Australia

    Lyn Richards

About the editors

MARION FRIEDMANN Marketer of ARENA, a youth and cultural centre in Vienna, Austria SONJA GRABNER-KRÄUTER Associate Professor of Marketing and International Management, University of Klagenfurt, Austria REGINA HÖLD Student, Vienna University of Economics and Business Administration MICHAEL KIMMEL Freelance Researcher in the field of cognitive metaphor theory JÜRGEN MÜHLBACHER Assistant, Vienna University of Economics and Business Administration DORIS OHNESORGE Researcher in cross-cultural management JOCHEN PENKER Austrian Federal Ministry for Economic Affairs and Labour MARKUS PESCHL Associate Professor , Department of Philosophy of Science and Social Studies, University of Vienna HANNA RISKU Head of the Centre for Knowledge and Information Management; and Deputy Head of the Department for Telecommunication, Information and Media, Danube University Krems, Austria THOMAS SEILER formerly Professor at the Free University Berlin, and the University of Darmstadt, Germany ROLAND KEO Lecturer, Temasek Polytechnic, Singapore

Bibliographic Information

  • Book Title: Organising Knowledge

  • Book Subtitle: Methods and Case Studies

  • Editors: Johannes Gadner, Renate Buber, Lyn Richards

  • DOI: https://doi.org/10.1057/9780230523111

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2004

  • Hardcover ISBN: 978-1-4039-1661-7Published: 16 December 2003

  • Softcover ISBN: 978-1-349-51290-4Published: 16 December 2003

  • eBook ISBN: 978-0-230-52311-1Published: 13 November 2003

  • Edition Number: 1

  • Number of Pages: XVI, 232

  • Number of Illustrations: 10 b/w illustrations

  • Topics: Knowledge Management, Marketing, Organization, Management

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