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Table of contents (12 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Service is Front Stage
Book Subtitle: Positioning Services for Value Advantage
Authors: James Teboul
Series Title: INSEAD Business Press
DOI: https://doi.org/10.1057/9780230579477
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2006
Hardcover ISBN: 978-0-230-00660-7Published: 29 September 2006
Softcover ISBN: 978-1-349-28249-4Published: 27 August 2016
eBook ISBN: 978-0-230-57947-7Published: 29 September 2006
Series ISSN: 2947-7727
Series E-ISSN: 2947-7735
Edition Number: 1
Number of Pages: XI, 172
Topics: Management, Marketing