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Table of contents (10 chapters)
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Front Matter
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Back Matter
About this book
About the authors
JORGE M.OLIVEIRA-CASTRO is an Associate Professor of Psychology at the University of Brasilia, Brazil. He is a graduate of the University of Brasilia (Psychologist and Masters) and Auburn University (PhD). His research interests lie in the experimental analysis of behaviour and in the application of learning and behavioral economic principles to the analysis of consumer behavior.
VICTORIA JAMES is a Lecturer in Marketing and Strategy. Her research interests lie in the application of behavioral psychology to consumer choice models. Her undergraduate work was at the University of Birmingham and she has also graduated from Cardiff University (Postgraduate Diploma) and Keele University (PhD Management).
TERESA SCHREZENMAIER works for Prophet, a leading brand strategy consultancy in London. She started her career as a Research Associate, working in the field of consumer psychology. Teresa is a graduate of Cardiff University where she gained a PhD in Marketing, exploring consumer brand choice through the lens of behavioral economics.
Bibliographic Information
Book Title: The Behavioral Economics of Brand Choice
Authors: Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James, Teresa C. Schrezenmaier
DOI: https://doi.org/10.1057/9780230596733
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Hardcover ISBN: 978-0-230-00683-6Published: 27 June 2007
eBook ISBN: 978-0-230-59673-3Published: 27 June 2007
Edition Number: 1
Number of Pages: XIX, 292