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Palgrave Macmillan
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The Neglected Firm

Every manager must manage two firms: the present one and the future one

  • Book
  • © 2002

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Table of contents (11 chapters)

Keywords

About this book

Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.

Reviews

'Congratulations on your wonderful career. I look forward to reading The Neglected Firm with great interest.' - Professor Peter Drucker, writer, teacher and consultant, and Professor of Social Science and Management at Claremont Graduate University, California

'This book provides one of the clearest, most engaging discussions I've ever seen of how to balance the here-and-now of a business with the future. Managers who are dealing with these difficult, uncertain times will benefit from reading it. Jorge A. Vasconellos e Sa has done it again!' - Professor Donald C. Hambrick, School of Business, Columbia University, New York

'This book contains sharp, incisive, challenging and futuristic insights for managers with a strategic vision. The presentation of the ideas, the planning frameworks, the illustrations and the case examples are all top-notch and out of the ordinary. In terms of planning the plan, this text will stretch the non-linear mind of the reader!' - Professor Luíz Moutinho, Department of Management Studies, University of Glasgow, Scotland

About the author

JORGE VASCONCELLOS E SÁ holds a PhD from Columbia University and was awarded the prestigious Jean Monnet Chair in 1997. He is the author of many books on economics and management, and has written dozens of articles for international academic reviews and management magazines. He presents seminars and conference papers at major events and business and management schools such as the London School of Economics, ESSEC, IESE (Navarra University), ESSAM (European Consortium of Business Schools) and Glasglow Business School. He also works as a consultant and conducts executive programmes for multinational companies such as Shell, Unisys, IBM, PricewaterhouseCoopers, Glaxo, KPMG, BP, Dun & Bradstreet, Makro (Metro Group), Systéme Ú, I.F.A., Mini Prix/Bonjours and Intermarché.

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