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Palgrave Macmillan

Strategic New Product Development for the Global Economy

  • Book
  • © 2007

Overview

Authors:
  1. Toyohiro Kono
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  2. Leonard Lynn
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xvi
    Download chapter PDF

  2. What is a New Product?

    • Toyohiro Kono, Leonard Lynn
    Pages 1-18

  3. Why New Products Fail

    • Toyohiro Kono, Leonard Lynn
    Pages 19-45

  4. New Product Development Processes

    • Toyohiro Kono, Leonard Lynn
    Pages 46-78

  5. The Globalization of New Product Development

    • Toyohiro Kono, Leonard Lynn
    Pages 79-93

  6. Creating a New Product Concept

    • Toyohiro Kono, Leonard Lynn
    Pages 94-113

  7. Organizing for Effective New Product Development

    • Toyohiro Kono, Leonard Lynn
    Pages 114-132

  8. Creativity in Research Organizations

    • Toyohiro Kono, Leonard Lynn
    Pages 133-154

  9. Evaluating New Products During the Development Process

    • Toyohiro Kono, Leonard Lynn
    Pages 155-170

  10. Launching a New Product

    • Toyohiro Kono, Leonard Lynn
    Pages 171-185

  11. Stopping an NPD Process and Changing Product Mixes

    • Toyohiro Kono, Leonard Lynn
    Pages 186-201

  12. Recent Trends

    • Toyohiro Kono, Leonard Lynn
    Pages 202-223

  13. Success Factors in New Product Development

    • Toyohiro Kono, Leonard Lynn
    Pages 224-233

  14. Back Matter

    Pages 234-263
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Keywords

About this book

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Reviews

'As a professor, if you want to freshen up your cases, this book will do it for you. If you teach global product development, it is essential. If you take business students to Japan in the summer as my university does, this book would be perfect background reading and then follow it up with an actual headquarters or plant visits. As a creative or a product manager, there are practical implications, steps to follow, and pitfalls to avoid.' - Elizabeth Goldsmith, Journal of Product and Brand Management

About the authors

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has made academic presentations around the world

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.

Bibliographic Information

  • Book Title: Strategic New Product Development for the Global Economy

  • Authors: Toyohiro Kono, Leonard Lynn

  • DOI: https://doi.org/10.1057/9780230599383

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007

  • Hardcover ISBN: 978-0-230-00199-2Published: 17 January 2007

  • eBook ISBN: 978-0-230-59938-3Published: 17 January 2007

  • Edition Number: 1

  • Number of Pages: XVI, 263

  • Topics: Business Strategy/Leadership

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