Marketing in the Emerging Markets of Islamic Countries

1. Front Matter

   Pages i-xiii

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2. Marketing Challenges in Islamic Countries

   • Marin Marinov

   Pages 1-13

3. Marketing in Central Asia

   • Marin Marinov

   Pages 14-23

4. Marketing in Kazakhstan

   • Marin Marinov

   Pages 24-54

5. Marketing in the Maghreb Region

   • Marin Marinov

   Pages 55-68

6. Marketing in Morocco

   • Lyn S. Amine, Kenneth R. Gray

   Pages 69-94

7. Marketing in the Middle East

   • Marin Marinov

   Pages 95-111

8. Marketing in Kuwait

   • C. P. Rao, Adel Al-Wugayan

   Pages 112-131

9. Marketing in Saudi Arabia

   • Marin Marinov

   Pages 132-152

10. Marketing in Iran

    • Marin Marinov, Ali Sanayei

    Pages 153-174

11. Marketing in the Islamic Countries of Southeast Asia

    • Marin Marinov

    Pages 175-195

12. Back Matter

    Pages 197-207

    PDF

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

• Asia
• Central Asia
• East Asia
• emerging markets
• interest
• Iran
• Islam
• marketing
• Middle East
• science and technology
• Tradition
• traditions

• Business School of Gloucestershire, UK

  Marin Marinov

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

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