Overview

Editors:

Jeff Swystun

Jeff Swystun

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Table of contents (25 chapters)

Front Matter

Pages i-vi

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A
- Jeff Swystun
Pages 1-10
B
- Jeff Swystun
Pages 11-22
C
- Jeff Swystun
Pages 23-34
D
- Jeff Swystun
Pages 35-40
E
- Jeff Swystun
Pages 41-46
F
- Jeff Swystun
Pages 47-50
G
- Jeff Swystun
Pages 51-54
H
- Jeff Swystun
Pages 55-58
I
- Jeff Swystun
Pages 59-65
J
- Jeff Swystun
Pages 66-66
K
- Jeff Swystun
Pages 67-70
L
- Jeff Swystun
Pages 71-76
M
- Jeff Swystun
Pages 77-85
N
- Jeff Swystun
Pages 86-86
O
- Jeff Swystun
Pages 87-92
P
- Jeff Swystun
Pages 93-99
Q
- Jeff Swystun
Pages 100-100
R
- Jeff Swystun
Pages 101-108
S
- Jeff Swystun
Pages 109-114

Keywords

About this book

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

About the authors

JEFF SWYSTUN is Global Director of Interbrand, the world's leading branding consultancy, which has worked with leading global brands. The book contains contributions from branding experts at Interbrand.

Bibliographic Information

Book Title: The Brand Glossary
Editors: Jeff Swystun
DOI: https://doi.org/10.1057/9780230626409
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
Softcover ISBN: 978-1-4039-9809-5Published: 19 September 2006
eBook ISBN: 978-0-230-62640-9Published: 19 September 2006
Edition Number: 1
Number of Pages: VI, 141
Topics: Marketing, Management, Business Strategy/Leadership

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The Brand Glossary