Skip to main content
SpringerLink
Log in

Mastering the Globalization of Business

  • Textbook
  • © 2004

Overview

Authors:
  1. Roger Cartwright
    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Provides an overview of the implications of globalization on management and business
    There are discussion points used throughout the text to stimulate thought
    Encourages active involvement through questions, weblinks, and case studies to increase and deepen understanding

Part of the book series: Master Series (Business) (MSB)

  • 333 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (12 chapters)

  1. Front Matter

    Pages i-x
    Download chapter PDF

  2. Introduction

    • Roger Cartwright
    Pages 1-6

  3. A brief history of globalization

    • Roger Cartwright
    Pages 7-25

  4. A shrinking world 1 — global governance

    • Roger Cartwright
    Pages 26-46

  5. A shrinking world 2 — global markets

    • Roger Cartwright
    Pages 47-67

  6. A global takeover?

    • Roger Cartwright
    Pages 68-83

  7. Think global, act local

    • Roger Cartwright
    Pages 84-103

  8. Globalization and the human resource

    • Roger Cartwright
    Pages 104-119

  9. Finance and globalization

    • Roger Cartwright
    Pages 120-130

  10. Global communications and the impact of e-commerce

    • Roger Cartwright
    Pages 131-147

  11. The global customer

    • Roger Cartwright
    Pages 148-165

  12. Growth and globalization

    • Roger Cartwright
    Pages 166-178

  13. Key thinkers on globalization

    • Roger Cartwright
    Pages 179-192

  14. Back Matter

    Pages 193-202
    Download chapter PDF
Back to top

Keywords

About this book

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

About the author

ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

Bibliographic Information

Publish with us

Policies and ethics

Back to top

Search

Navigation