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Palgrave Macmillan

Case Studies in Marketing

  • Book
  • © 1971

Overview

Authors:
  1. Charles Dunn
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Part of the book series: Business Case Studies (BCS)

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Table of contents (6 chapters)

  1. Front Matter

    Pages 1-8
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  2. Southern Pumps: A Public Tender

    • Charles Dunn
    Pages 9-12

  3. Dry Cells by the Million

    • Charles Dunn
    Pages 13-16

  4. The Alterwater Company: Selling to the U.S.A.

    • Charles Dunn
    Pages 17-23

  5. BIMCO: A Licence to Manufacture

    • Charles Dunn
    Pages 24-35

  6. Coldslip: Representation Overseas

    • Charles Dunn
    Pages 36-39

  7. The Family Dinghy for the Mass Mariner

    • Charles Dunn
    Pages 40-42

  8. Back Matter

    Pages 43-64
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Keywords

Bibliographic Information

  • Book Title: Case Studies in Marketing

  • Authors: Charles Dunn

  • Series Title: Business Case Studies

  • DOI: https://doi.org/10.1007/978-1-349-00976-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1971

  • eBook ISBN: 978-1-349-00976-3Published: 18 June 1971

  • Series ISSN: 2947-0226

  • Series E-ISSN: 2947-0234

  • Edition Number: 1

  • Number of Pages: IV, 64

  • Topics: Marketing

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