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Product Policy and Management

  • Textbook
  • © 1976

Overview

Authors:
  1. Michael J. Baker

    1. University of Strathclyde, UK

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    You can also search for this author in PubMed   Google Scholar

  2. Ronald McTavish

    1. University of Strathclyde, UK

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-x
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  2. The Product in Theory and Practice

    • Michael J. Baker, Ronald McTavish
    Pages 1-14

  3. Product Planning

    • Michael J. Baker, Ronald McTavish
    Pages 15-27

  4. Marketing Strategy and Product Policy

    • Michael J. Baker, Ronald McTavish
    Pages 28-44

  5. Identifying Market Opportunities

    • Michael J. Baker, Ronald McTavish
    Pages 45-60

  6. Product Management

    • Michael J. Baker, Ronald McTavish
    Pages 61-77

  7. The New-Product Development Process

    • Michael J. Baker, Ronald McTavish
    Pages 78-94

  8. The Generation and Evaluation of New-Product Ideas

    • Michael J. Baker, Ronald McTavish
    Pages 95-118

  9. New-Product Design and Technical Development

    • Michael J. Baker, Ronald McTavish
    Pages 119-136

  10. Commercialisation and Beyond

    • Michael J. Baker, Ronald McTavish
    Pages 137-157

  11. American Motors Corporation — A Case Study in Product Policy

    • Michael J. Baker, Ronald McTavish
    Pages 158-172

  12. Back Matter

    Pages 173-182
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Keywords

Authors and Affiliations

  • University of Strathclyde, UK

    Michael J. Baker, Ronald McTavish

Bibliographic Information

  • Book Title: Product Policy and Management

  • Authors: Michael J. Baker, Ronald McTavish

  • DOI: https://doi.org/10.1007/978-1-349-15655-9

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Michael J. Baker and Ronald McTavish 1976

  • Edition Number: 1

  • Number of Pages: X, 182

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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