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Table of contents (11 chapters)
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Front Matter
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The Scope and Methods of Market Research
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The Scope and Methods of Market Research
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Front Matter
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The Market Research Survey
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Front Matter
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Back Matter
Bibliographic Information
Book Title: A Management Guide to Market Research
Authors: James M. Livingstone
DOI: https://doi.org/10.1007/978-1-349-15787-7
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: James M. Livingstone 1977
Edition Number: 1
Number of Pages: VII, 177
Additional Information: Previously published under the imprint Palgrave