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Mastering Marketing

  • Textbook
  • © 1982
  • Latest edition

Overview

Authors:
  1. Douglas Foster
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Part of the book series: Macmillan Master Series (Business) (MMSB)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
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  2. Introduction to Marketing

    • Douglas Foster
    Pages 1-34

  3. The Firm and Its Markets

    • Douglas Foster
    Pages 35-54

  4. Marketing’s Role in Management

    • Douglas Foster
    Pages 55-76

  5. Marketing Information

    • Douglas Foster
    Pages 77-117

  6. Managing Products and Pricing

    • Douglas Foster
    Pages 118-150

  7. Market Management and Planning

    • Douglas Foster
    Pages 151-179

  8. The Communications Mix

    • Douglas Foster
    Pages 180-247

  9. Physical Distribution

    • Douglas Foster
    Pages 248-271

  10. Some Other Aspects of Marketing

    • Douglas Foster
    Pages 272-302

  11. Back Matter

    Pages 303-325
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Keywords

Bibliographic Information

  • Book Title: Mastering Marketing

  • Authors: Douglas Foster

  • Series Title: Macmillan Master Series (Business)

  • DOI: https://doi.org/10.1007/978-1-349-86072-2

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave History Collection, History (R0)

  • Copyright Information: Macmillan Publishers Limited 1982

  • Edition Number: 1

  • Number of Pages: X, 325

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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