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Corporate Strategy

  • Textbook
  • © 1986
  • Latest edition

Overview

Authors:
  1. W. Stewart Howe
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Table of contents (13 chapters)

  1. Front Matter

    Pages i-xiv
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  2. The Strategic Management Process

    1. Front Matter

      Pages 1-1
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    2. Strategic Management

      • W. Stewart Howe
      Pages 3-15

    3. Business Objectives

      • W. Stewart Howe
      Pages 16-28

    4. Assessment of the Business Environment and Resources

      • W. Stewart Howe
      Pages 29-52

    5. Strategic Possibilities

      • W. Stewart Howe
      Pages 53-65

    6. Strategic Comparisons

      • W. Stewart Howe
      Pages 66-84

    7. Strategic Decision-Making and Implementation

      • W. Stewart Howe
      Pages 85-113

  3. Analysis of Strategies

    1. Front Matter

      Pages 115-115
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    2. Business Growth

      • W. Stewart Howe
      Pages 117-132

    3. Vertical Integration

      • W. Stewart Howe
      Pages 133-148

    4. Diversification

      • W. Stewart Howe
      Pages 149-169

    5. Acquisitions and Mergers

      • W. Stewart Howe
      Pages 170-198

    6. Divestment

      • W. Stewart Howe
      Pages 199-212

    7. Business Failure and Turnaround

      • W. Stewart Howe
      Pages 213-232

    8. Conclusions

      • W. Stewart Howe
      Pages 233-242

  4. Back Matter

    Pages 243-245
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Keywords

Bibliographic Information

  • Book Title: Corporate Strategy

  • Authors: W. Stewart Howe

  • DOI: https://doi.org/10.1007/978-1-349-18213-8

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Macmillan Publishers Limited 1986

  • Edition Number: 1

  • Number of Pages: XV, 245

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Management

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