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Palgrave Macmillan

Macmillan Dictionary of Marketing and Advertising

  • Book
  • Nov 1985

Overview

Editors:
  1. Michael J. Baker

    1. Department of Marketing, University of Strathclyde, UK

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Part of the book series: Dictionary Series (DICTS)

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Table of contents (25 chapters)

  1. Front Matter

    Pages i-v
    Download chapter PDF

  2. A

    • Michael J. Baker
    Pages 1-21

  3. B

    • Michael J. Baker
    Pages 23-36

  4. C

    • Michael J. Baker
    Pages 37-60

  5. D

    • Michael J. Baker
    Pages 61-70

  6. E

    • Michael J. Baker
    Pages 71-78

  7. F

    • Michael J. Baker
    Pages 79-83

  8. G

    • Michael J. Baker
    Pages 85-88

  9. H

    • Michael J. Baker
    Pages 89-93

  10. I

    • Michael J. Baker
    Pages 95-102

  11. J

    • Michael J. Baker
    Pages 103-105

  12. K

    • Michael J. Baker
    Pages 107-108

  13. L

    • Michael J. Baker
    Pages 109-115

  14. M

    • Michael J. Baker
    Pages 117-135

  15. N

    • Michael J. Baker
    Pages 137-142

  16. O

    • Michael J. Baker
    Pages 143-147

  17. P

    • Michael J. Baker
    Pages 149-168

  18. Q

    • Michael J. Baker
    Pages 169-169

  19. R

    • Michael J. Baker
    Pages 171-179

  20. S

    • Michael J. Baker
    Pages 181-201
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Keywords

Editors and Affiliations

  • Department of Marketing, University of Strathclyde, UK

    Michael J. Baker

Bibliographic Information

  • Book Title: Macmillan Dictionary of Marketing and Advertising

  • Editors: Michael J. Baker

  • Series Title: Dictionary Series

  • DOI: https://doi.org/10.1007/978-1-349-08035-9

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection

  • Copyright Information: Macmillan Publishers Limited 1984

  • Softcover ISBN: 978-0-333-39332-1Published: 18 June 1985

  • Edition Number: 1

  • Number of Pages: V, 218

  • Topics: Management, Marketing

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