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Palgrave Macmillan

French for Management and Business

  • Book
  • © 1990

Overview

Authors:
  1. Brian Griffiths

    1. University of Bradford, UK

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  2. Jacques Jochum

    1. Ecole de Management Européen, Groupe IECS, Université Robert Schuman, Strasbourg, France

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    You can also search for this author in PubMed   Google Scholar

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xix
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  2. Réussite ou échec?

    • Brian Griffiths, Jacques Jochum
    Pages 1-13

  3. La gestion du parc auto

    • Brian Griffiths, Jacques Jochum
    Pages 14-27

  4. Entreprise et management

    • Brian Griffiths, Jacques Jochum
    Pages 28-39

  5. Etudes de marché

    • Brian Griffiths, Jacques Jochum
    Pages 40-53

  6. Le produit

    • Brian Griffiths, Jacques Jochum
    Pages 54-61

  7. Les industries du futur

    • Brian Griffiths, Jacques Jochum
    Pages 62-70

  8. Informatique et bureautique

    • Brian Griffiths, Jacques Jochum
    Pages 71-90

  9. La distribution

    • Brian Griffiths, Jacques Jochum
    Pages 91-103

  10. Les relations humaines

    • Brian Griffiths, Jacques Jochum
    Pages 104-116

  11. Publicité. et communication

    • Brian Griffiths, Jacques Jochum
    Pages 117-129

  12. Gestion de production

    • Brian Griffiths, Jacques Jochum
    Pages 130-143

  13. Le marché unique

    • Brian Griffiths, Jacques Jochum
    Pages 144-157

  14. Back Matter

    Pages 158-163
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Keywords

About this book

Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.

Authors and Affiliations

  • University of Bradford, UK

    Brian Griffiths

  • Ecole de Management Européen, Groupe IECS, Université Robert Schuman, Strasbourg, France

    Jacques Jochum

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