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  • Textbook
  • © 1985

Effective Advertising and Public Relations

Authors:

Part of the book series: Breakthrough Business Books (BBB)

  • 153 Accesses

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-vi
  2. General introduction

    • Alison Corke
    Pages 1-24
  3. The set up

    • Alison Corke
    Pages 25-35
  4. The major media

    • Alison Corke
    Pages 36-61
  5. Public relations

    • Alison Corke
    Pages 62-73
  6. Sales promotion

    • Alison Corke
    Pages 74-81
  7. Advertising and the law

    • Alison Corke
    Pages 82-96
  8. Planning and evaluation

    • Alison Corke
    Pages 97-109
  9. Conclusion and glossary

    • Alison Corke
    Pages 110-120
  10. Back Matter

    Pages 121-122

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