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Book cover
  • Textbook
  • © 1987

Retail Marketing Management

Authors:

  1. David Walters

    1. Templeton College, Oxford, UK
      Oxford Institute of Retail Management, UK

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  2. David White

    1. Templeton College, Oxford, UK

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Sections

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xiv
    PDF

  2. The Environment of Retail Marketing

    • David Walters, David White
    Pages 1-26

  4. The Retail Marketing Mix

    • David Walters, David White
    Pages 59-74

  5. Customer Analysis and Market Segmentation

    • David Walters, David White
    Pages 75-100

  6. Financial Appraisal For Retail Marketing Decisions

    • David Walters, David White
    Pages 101-118

  7. Merchandise Management: Marketing Considerations

    • David Walters, David White
    Pages 119-138

  8. Merchandise Management: Financial Considerations

    • David Walters, David White
    Pages 139-176

  9. Pricing in the Retail Marketing Mix

    • David Walters, David White
    Pages 177-196

  10. Advertising in the Retail Marketing Mix

    • David Walters, David White
    Pages 197-215

  11. Managing the Supply Chain

    • David Walters, David White
    Pages 217-232

  12. Creating the Retail Environment

    • David Walters, David White
    Pages 233-248

  13. Research Issues in Retail Marketing Decisions

    • David Walters, David White
    Pages 249-266

  14. Back Matter

    Pages 267-276
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About this book

Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Society
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Keywords

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Authors and Affiliations

  • Templeton College, Oxford, UK

    David Walters, David White

  • Oxford Institute of Retail Management, UK

    David Walters

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Bibliographic Information

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