Name: Small Business
ISBN: 978-1-349-20599-8

Overview

Authors:

Gary Davies

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Kim Harris

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Front Matter

Pages i-x

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The Independent Retailer
- Gary Davies, Kim Harris
Pages 1-15
Strengths and Weaknesses of the Smaller Retailer
- Gary Davies, Kim Harris
Pages 16-26
Retail Strategy for the Smaller Business
- Gary Davies, Kim Harris
Pages 27-40
Location Decisions
- Gary Davies, Kim Harris
Pages 41-51
Store Design and Layout
- Gary Davies, Kim Harris
Pages 52-60
Merchandising
- Gary Davies, Kim Harris
Pages 61-71
Pricing and Promotion
- Gary Davies, Kim Harris
Pages 72-81
Purchasing and Inventory Control
- Gary Davies, Kim Harris
Pages 82-96
The People Dimension
- Gary Davies, Kim Harris
Pages 97-107
Methods of Control
- Gary Davies, Kim Harris
Pages 108-114
Accounting for the Smaller Retailer
- Gary Davies, Kim Harris
Pages 115-128
The Future of the Smaller Retailer
- Gary Davies, Kim Harris
Pages 129-137
Help for the Independent Retailer
- Gary Davies, Kim Harris
Pages 138-138
Case Study A
- Gary Davies, Kim Harris
Pages 139-148
Case Study B
- Gary Davies, Kim Harris
Pages 149-158
Case Study C
- Gary Davies, Kim Harris
Pages 159-173
Case Study D
- Gary Davies, Kim Harris
Pages 174-178
Back Matter

Pages 179-186

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Book Title: Small Business
Book Subtitle: The Independent Retailer
Authors: Gary Davies, Kim Harris
DOI: https://doi.org/10.1007/978-1-349-20599-8
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1990
Edition Number: 1
Number of Pages: X, 186
Additional Information: Previously published under the imprint Palgrave
Topics: Small Business