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Table of contents (12 chapters)
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About this book
After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
Bibliographic Information
Book Title: Marketing for the Non-Profit Sector
Authors: Tim Hannagan
Series Title: Professional Master
DOI: https://doi.org/10.1007/978-1-349-11632-4
Publisher: Red Globe Press London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Macmillan Publishers Limited 1992
Edition Number: 1
Number of Pages: XII, 190
Additional Information: Previously published under the imprint Palgrave
Topics: Marketing