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From Soapbox to Soundbite

Party Political Campaigning in Britain since 1945

  • Book
  • © 1997

Overview

Authors:
  1. Martin Rosenbaum
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    • Martin Rosenbaum
    Pages 1-3

  3. Advertising

    • Martin Rosenbaum
    Pages 4-40

  4. Party Political Broadcasts

    • Martin Rosenbaum
    Pages 41-77

  5. Using the Media

    • Martin Rosenbaum
    Pages 78-122

  6. Rallies and Conferences

    • Martin Rosenbaum
    Pages 123-146

  7. Opinion Research

    • Martin Rosenbaum
    Pages 147-177

  8. Personal Image

    • Martin Rosenbaum
    Pages 178-199

  9. Party Identity

    • Martin Rosenbaum
    Pages 200-208

  10. Campaign Materials and Direct Mail

    • Martin Rosenbaum
    Pages 209-222

  11. Local Campaigning

    • Martin Rosenbaum
    Pages 223-253

  12. Cross-campaign Themes

    • Martin Rosenbaum
    Pages 254-271

  13. Conclusion

    • Martin Rosenbaum
    Pages 272-275

  14. Back Matter

    Pages 276-315
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Keywords

About this book

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

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