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Book cover
  • Textbook
  • © 1996

European Business

Authors:

  1. Neil Harris
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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xviii
    PDF

  2. The European business environment

    • Neil Harris
    Pages 1-39

  3. Organisation of the European Union

    • Neil Harris
    Pages 40-65

  6. European business organisations

    • Neil Harris
    Pages 156-197

  7. Financing European business

    • Neil Harris
    Pages 198-228

  8. Formulating European business strategy

    • Neil Harris
    Pages 229-261

  10. Accessing European markets

    • Neil Harris
    Pages 286-317

  11. Change and the European business response

    • Neil Harris
    Pages 318-357

  12. Back Matter

    Pages 359-362
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About this book

This introductory text on European business focuses upon the application of business and business policy in a European context with the use of up-to-date examples and case studies. The analysis is set in the context of the European Business Environment and the European Union and discusses Business Organisation and Strategy in a European context as well as European Finance and Markets. It is written to meet the needs of courses in Business Studies and European Business.
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