Overview
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Table of contents (19 chapters)
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Front Matter
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The Consumer in Context
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Front Matter
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The Individual Perspective
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Front Matter
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The Social Perspective
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Front Matter
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Consumer Decision-Making
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Front Matter
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Keywords
About this book
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
About the author
DAVID A. STATT is a psychologist by trade, with an MA from the University of Glasgow and a PhD from the University of Michigan. His experience includes commercial market research and management as well as academic research and management. He is a freelance writer, consultant and lecturer in psychology and business studies and teaches at the Edinburgh University Management School. He has written a number of books including Psychology and the World of Work, published by Macmillan in 1994.
Bibliographic Information
Book Title: Understanding the Consumer
Book Subtitle: A Psychological Approach
Authors: David A. Statt
DOI: https://doi.org/10.1007/978-1-349-25438-5
Publisher: Red Globe Press London
eBook Packages: Palgrave Religion & Philosophy Collection, Philosophy and Religion (R0)
Copyright Information: David A. Statt 1997
Edition Number: 1
Number of Pages: XVI, 352
Additional Information: Previously published under the imprint Palgrave
Topics: Consumer Behavior