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Issues in European Business

  • Textbook
  • © 1998

Overview

  • It is a lively and probing discussion of issues in European business in the 990s, based almost entirely on various research the author has been involved in
    Covers a number of topical themes including EU policy and the Single European Market, determinants of company strategy etc.
    It treats the whole of Europe, with three chapters on postcommunist Eastern Europe

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Table of contents (11 chapters)

Keywords

About this book

The 1990s have seen a continued rise in trade across Europe and with ever closer union approaching, there is an increasing interest in European Business. This text identifies and develops some of the key issues and themes relevant to this area. Based upon recent research, it is very up-to-date and synthesises material from a number of country studies and sources. It includes both Western and Eastern Europe and considers the developments in European Management.

About the author

PETER LAWRENCE is Professor of International Management at Loughborough University Business School. His main area of interest and research has been on business and management in other countries which has lead to many books including most recently, Management Change in East Germany, Management in the USA and French Management: Elitism in action . He has held posts in a variety of countries, including France, Germany, Sweden, the Netherlands, Israel and the United States, as well as the UK.

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