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Marketing Management: An International Perspective

Case Studies

  • Textbook
  • © 1999

Overview

Editors:
  1. Kamran Kashani
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  2. Dominique Turpin
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  • Written by professors from IMD a leading international business school with an international reputation for producing highquality case studies
    Provides numerous uptodate case studies from companies around the world that demonstrate different marketing management scenarios
    Provides both text and cases, plus an accompanying teacher's manual free to adoptors of the book

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Table of contents (4 chapters)

  1. Front Matter

    Pages i-xvii
    Download chapter PDF

  2. Introduction To Marketing

    1. Introduction to Marketing

      • Kamran Kashani, Dominique Turpin
      Pages 1-52

  3. Marketing Decisions: The Five ‘Ps’ 53

    1. Marketing Decisions: The Five ‘Ps’

      • Kamran Kashani, Dominique Turpin
      Pages 53-353

  4. International Marketing: Global Integration Strategy

    1. International Marketing: Global Integration and Strategy

      • Kamran Kashani, Dominique Turpin
      Pages 355-422

  5. International Marketing: Strategy Implementation

    1. International Marketing: Strategy Implementation

      • Kamran Kashani, Dominique Turpin
      Pages 425-487
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Keywords

About this book

Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.

About the authors

KAMRAN KASHANI and DOMINIQUE TURPIN are both Professors of Marketing at IMD (International Institute for Management Development, Switzerland.)

Bibliographic Information

  • Book Title: Marketing Management: An International Perspective

  • Book Subtitle: Case Studies

  • Editors: Kamran Kashani, Dominique Turpin

  • DOI: https://doi.org/10.1007/978-1-349-27529-8

  • Publisher: Red Globe Press London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1999

  • Edition Number: 1

  • Number of Pages: XVII, 512

  • Additional Information: Previously published under the imprint Palgrave

  • Topics: Marketing

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