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Palgrave Macmillan

Internet Strategies

A Corporate Guide to Exploiting the Internet

  • Book
  • © 1998

Overview

Authors:
  1. Dick Stroud
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Table of contents (12 chapters)

  1. Front Matter

    Pages i-x
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  2. What is the Internet?

    • Dick Stroud
    Pages 1-15

  3. The Business Drivers of the Internet

    • Dick Stroud
    Pages 16-37

  4. Who is Using the Internet?

    • Dick Stroud
    Pages 38-53

  5. The Impact of the Internet on Business Processes

    • Dick Stroud
    Pages 54-75

  6. The Marketing Process

    • Dick Stroud
    Pages 76-128

  7. The Impact on the Sales Channel and Customer Support

    • Dick Stroud
    Pages 129-165

  8. Creating Strategic Change

    • Dick Stroud
    Pages 166-224

  9. Why Managers’ Attitudes Must Adapt

    • Dick Stroud
    Pages 225-241

  10. Strategic Options

    • Dick Stroud
    Pages 242-263

  11. Management Issues

    • Dick Stroud
    Pages 264-277

  12. The Essential Ingredients for Success

    • Dick Stroud
    Pages 278-289

  13. Subsequent Developments

    • Dick Stroud
    Pages 290-291

  14. Back Matter

    Pages 292-310
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Keywords

About this book

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

About the author

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.

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