The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

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About the author

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.

Bibliographic Information

Book Title: Internet Strategies
Book Subtitle: A Corporate Guide to Exploiting the Internet
Authors: Dick Stroud
DOI: https://doi.org/10.1057/9780333981474
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 1998
Hardcover ISBN: 978-0-333-69851-8Published: 19 June 1998
eBook ISBN: 978-0-333-98147-4Published: 19 June 1998
Edition Number: 1
Number of Pages: X, 310
Topics: Business Strategy/Leadership, Popular Computer Science, Management

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Table of contents (12 chapters)

Front Matter

Back Matter

About this book