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Table of contents (8 chapters)
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Front Matter
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Back Matter
About this book
Reviews
'Doing business in China is exciting. Whether you take on a local partner or go it alone will depend on circumstance and this book will help answer many of your questions. Both ways can work. Use your instincts, watch the body language, learn their customs and give respect. Remember the fundamentals of business are the same everywhere. Stability in your relationship management team is vital and more important than contracts, because you can fix a bad contract if you have a good relationship. I don't believe in multiple Chinese partners, pick one and run hard. Lub Bun has witnessed both success and failure in China. Enjoy the read.'
Peter Cosgrove, Chairman of APN News & Media Limited, Buspak Hong Kong, GlobeCast Australia Pty Limited ; Deputy Chairman of Clear Media Limited and Australian Entrepreneur of the Year 1988
'Since China's opening in 1978, many companies around the world have tried to penetrate the lucrative Chinese market, but many struggled while a good number also failed largely due to insufficient understanding of this market. Indeed, operating in the Chinese market is more complex than what has been told or taught. One of the many factors in the lack of success has to do with how a company finds and manages the Chinese partner. As such, it is enlightening to find a book that provides insights on how prominent companies like Danone, Nestlé, Coca-Cola and SABMiller have managed their Chinese partners.'
Professor Wee Chow Hou, Headof Marketing and International Business, Nanyang Business School, Singapore, and author of Sun Zi Bingfa: Selected Insights and Applications to Business and Sun Zi Art of War: An Illustrated Translation with Asian Perspectives and Insights
Authors and Affiliations
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C Consultancy Limited, China
Lub Bun Chong
About the author
Bibliographic Information
Book Title: Managing a Chinese Partner
Book Subtitle: Insights from Gobal Companies
Authors: Lub Bun Chong
DOI: https://doi.org/10.1057/9781137005823
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
Hardcover ISBN: 978-1-137-00581-6Published: 29 November 2013
Softcover ISBN: 978-1-349-43485-5Published: 29 November 2013
eBook ISBN: 978-1-137-00582-3Published: 29 November 2013
Edition Number: 1
Number of Pages: XII, 273
Topics: Business Strategy/Leadership, Organizational Studies, Economic Sociology, International Business, Economic History, Development Economics, Management