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  • © 2012

Campaign Strategy in Direct Democracy

Palgrave Macmillan

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Part of the book series: Challenges to Democracy in the 21st Century (CDC)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xi
  2. Introduction

    • Laurent Bernhard
    Pages 1-17
  3. Theoretical Framework

    • Laurent Bernhard
    Pages 18-30
  4. The Strategic Context

    • Laurent Bernhard
    Pages 31-67
  5. The Profiles of the Campaigns

    • Laurent Bernhard
    Pages 68-101
  6. Coalition Formation

    • Laurent Bernhard
    Pages 102-123
  7. Message Development

    • Laurent Bernhard
    Pages 124-150
  8. Message Delivery

    • Laurent Bernhard
    Pages 151-175
  9. Power Analysis

    • Laurent Bernhard
    Pages 176-198
  10. Conclusion

    • Laurent Bernhard
    Pages 199-213
  11. Back Matter

    Pages 214-255

About this book

In the first study of comparative direct-democracy, Laurent Bernhard explores the nature of direct-democratic campaigning in Switzerland. The author examines four policy areas: immigration, healthcare, welfare and economic liberalism focussing on interviews with campaign managers to provide a comprehensive analysis of direct-democratic campaigning.

Authors and Affiliations

  • NCCR Democracy, University of Zurich, Zurich, Switzerland

    Laurent Bernhard

  • University of Berne, Berne, Switzerland

    Laurent Bernhard

About the author

LAURENT BERNHARD is Postdoctoral Researcher, Institute for Political Science, University of Zurich, Switzerland and University of Berne, Berne, Switzerland

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access