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Table of contents (12 chapters)
Keywords
About this book
Editors and Affiliations
About the editors
PHILIP SCRANTON is Board of Governors Professor, History of Industry and Technology, Rutgers University, USA, and Director of the Center for the History of Business, Technology and Society, Hagley Museum and Library. He has authored or edited 13 books, the most recent of which is Reimagining Business History (Johns Hopkins, 2013, with Patrick Fridenson). He currently is at work on an overview of aircraft gas turbine engine development, Making Jet Engines Work, 1940s–1960s.
UWE SPIEKERMANN is the Deputy Director of the German Historical Institute in Washington DC. He has held teaching and research positions in Göttingen, Bremen, Münster, London, Exeter, and Vienna, and he has served as managing director of a Heidelberg-based foundation for nutrition. His work focuses on consumption history, business history, and modern German and American social and economic history.
Bibliographic Information
Book Title: The Rise of Marketing and Market Research
Editors: Hartmut Berghoff, Philip Scranton, Uwe Spiekermann
Series Title: Worlds of Consumption
DOI: https://doi.org/10.1057/9781137071286
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave History Collection, History (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2012
Hardcover ISBN: 978-0-230-34106-7Published: 19 October 2012
Softcover ISBN: 978-1-349-34388-1Published: 19 October 2012
eBook ISBN: 978-1-137-07128-6Published: 29 October 2012
Series ISSN: 2945-6010
Series E-ISSN: 2945-6029
Edition Number: 1
Number of Pages: IX, 312
Topics: US History, Modern History, Cultural History, History of Britain and Ireland, History of France, History of Germany and Central Europe