Cultures of Commerce

1. Front Matter

   Pages i-xii

   PDF

2. Introduction

   1. Introduction

      • Elspeth H. Brown, Catherine Gudis, Marina Moskowitz

      Pages 1-5

3. Designing Markets

   1. Front Matter

      Pages 7-7

      PDF

   2. Broadcasting Seeds on the American Landscape

      • Marina Moskowitz

      Pages 9-26

   3. The Importance of Being True Blue: The Du Pont Company and the Color Revolution

      • Regina Lee Blaszczyk

      Pages 27-50

   4. The Popular Front and the Corporate Appropriation of Modernism

      • Shannan Clark

      Pages 51-73

   5. Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography, 1913–1924

      • Elspeth H. Brown

      Pages 75-90

   6. Art and Commerce: The Challenge of Modernist Advertising Photography

      • Patricia Johnston

      Pages 91-113

4. Business and the Politics of Difference, 1900–1930

   1. Front Matter

      Pages 115-115

      PDF

   2. “New York is Not America”: Immigrants and Tourists in Post-World War I New York

      • Angela M. Blake

      Pages 117-141

   3. “The First Thing Every Negro Girl Does”: Black Beauty Culture, Racial Politics, and the Construction of Modern Black Womanhood, 1905–1925

      • Tiffany M. Gill

      Pages 143-169

   4. The Sentimental Work of Play: Manhood and the American Toy Industry, 1900–1930

      • Woody Register

      Pages 171-195

5. Commerce and the Built Environment, 1900–1940

   1. Front Matter

      Pages 197-197

      PDF

   2. The Metropolitan Life Tower: Architecture and Ideology in the Life Insurance Enterprise

      • Roberta Moudry

      Pages 199-228

   3. Architectures of Seduction: Intimate Apparel Trade Shows and Retail Department Design, 1920–1940

      • Jill Fields

      Pages 229-249

   4. The Architecture of Mobility: Outdoor Advertising and the Birth of the Strip

      • Catherine Gudis

      Pages 251-273

6. Representation and Organizational Culture in Post-World War II United States

   1. Front Matter

      Pages 275-275

      PDF

   2. Postwar Sign, Symbol, and Symptom: “The Man in the Gray Flannel Suit”

      • Anna Creadick

      Pages 277-293

   3. “Girls in Gray Flannel Suits”: White Career Women in Postwar American Culture

      • Clark Davis

      Pages 295-320

   4. Ayn Rand and the Politics of Property

      • Andrew Hoberek

      Pages 321-339

While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.

• American Studies
• marketing
• organization
• trade
• USA

• Miami University, USA

  Elspeth H. Brown

• University of California, Riverside, USA

  Catherine Gudis

• University of Glasgow, USA

  Marina Moskowitz

ELSPETH H. BROWN is Professor of History, Miami University, USA.

CATHERINE GUDIS is Assistant Professor, University of Oklahoma, USA.

MARINA MOSKOWITZ teaches in the Department of History and is Director of the Andrew Hook Centre for American Studies, University of Glasgow, UK.

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