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Palgrave Macmillan

Innovation in India

The Future of Offshoring

  • Book
  • © 2012

Overview

Editors:
  1. Suseela Yesudian

    1. Aditya Birla India Centre, London Business School, UK

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xi
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  2. Symphony Services — Playing a Different Tune

    • K. Balakrishnan
    Pages 1-17

  3. Globalisation of Research and Development Centre: How GE does it in India

    • Barnali Chaklader
    Pages 18-29

  4. Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively

    • Rajat Gera
    Pages 30-48

  5. The Offshoring Industry in India: Moving Up the Value Chain?

    • Doris Rajakumari John
    Pages 49-73

  6. Dr Reddy’s Custom Pharmaceutical Services: A Tailor-Made Breakthrough Strategy in Pharma Offshoring?

    • Ananthi Rajayya
    Pages 74-89

  7. Legal Process Outsourcing Opportunity and Cobra Legal Solutions

    • Sathyanarayanan Ramachandran
    Pages 90-102

  8. eInfochips: Product, Delivery and Service Differentiation

    • Vrajlal K. Sapovadia
    Pages 103-116

  9. Back Matter

    Pages 117-130
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Keywords

About this book

Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?

Editors and Affiliations

  • Aditya Birla India Centre, London Business School, UK

    Suseela Yesudian

About the editor

K. BALAKRISHNAN is Professor of Marketing at the SDM Institute for Management, Mysore, India BARNALI CHAKLADER is Associate Professor of Finance at the Institute of Management Technology, Ghaziabad, India RAJAT GERA is Associate Professor of Marketing Management at the Institute of Management Technology, Ghaziabad, India PHANISH PURANAM is Professor of Strategy and Entrepreneurship and Co-Director of the Aditya Birla India Centre at London Business School, UK DORIS RAJAKUMARI JOHN is Professor of Marketing at Chennai Business School, Chennai, India ANANTHI RAJAYYA is a lecturer at the Albertian Institute of Management, Cochin, India SATHYANARAYANAN RAMACHANDRAN is Professor of Marketing at Chennai Business School, Chennai, India VRAJLAL K SAPOVADIA is Professor of Finance and Accounting at IIM Indore, Indore, India

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