Beyond the Low Cost Business

1. Front Matter

   Pages i-xiii

   PDF

2. Introduction

   • Josep Francesc Valls Giménez

   Pages 1-4

3. The Birth of the Low-Cost Phenomenon

   • Josep Francesc Valls Giménez

   Pages 5-63

4. Reinventing Your Business Model (RYBM)

   • Josep Francesc Valls Giménez

   Pages 64-117

5. Brand Marketing at a Time of Heightened Price Sensitivity

   • Josep Francesc Valls Giménez

   Pages 118-144

6. Case Studies in Innovation to Produce Lower Prices: IKEA, ING DIRECT, Mercadona and Privalia

   • Josep Francesc Valls Giménez

   Pages 145-182

7. Epilogue: Expansion, Innovation, Price Sensitivity and Wealth

   • Josep Francesc Valls Giménez

   Pages 183-185

8. Back Matter

   Pages 186-199

   PDF

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

• brand
• innovation
• marketing
• pricing

• ESADE Business School, Spain

  Josep Francesc Valls Giménez

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

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