Overview
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
"Finally a marketing manual that puts theory into practice! Whether you manage or market a national brand or run a local business, Kelley offers a wealth of actionable ideas and best practices to stimulate your plan of attack in today's mobile-centric marketplace." - Kevin Reilly, Former Entertainment Chairman of the Fox Broadcasting Company
"I loved the book! Going from the 2nd screen to the action screen will change your business while using mobile marketing." - Michael Bowling, Fortune 20 Telecommunications Executive
"Michael Kelley's thoughtful, fast paced hands (I mean thumbs) on guide to getting mobile right is a must read for anyone with a need to connect with real people in 2014 and beyond!" - Stanley Hubbard, CEO, The REELZChannel
About the author
Bibliographic Information
Book Title: All Thumbs
Book Subtitle: Mobile Marketing that Works
Authors: Michael Dru Kelley
DOI: https://doi.org/10.1007/978-1-137-51016-7
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2014
Hardcover ISBN: 978-1-137-27927-9Published: 02 September 2014
eBook ISBN: 978-1-137-51016-7Published: 30 September 2016
Edition Number: 1
Number of Pages: VI, 218
Topics: e-Business/e-Commerce