Overview
- This book is a guidebook for all freelancers looking to take the next step in their career and starting their own agency
- Covering everything from financial funding to pricing your service, to retaining customers, to hiring and firing, to pitching to keeping your creative edge this book shows freelancers HOW to start their own agency
- This book addresses all the digital savvy expertise that agencies must have
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Table of contents (37 chapters)
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Front Matter
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Introduction
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Culture and Vision
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Front Matter
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The Work
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Front Matter
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New Business
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Front Matter
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The People
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Front Matter
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Keywords
About this book
Reviews
"Agency is full of incredibly valuable insights and advice for startups of all kinds, delivered with candor, humor, and wisdom." - Allison Arden, VP Publisher, Advertising Age, and author of The Book of Doing
"This is not just a book. It's the playbook I wish I had when I started my company. It's the motivating nudge that recharges my reserves of inspiration. It's the real talk, often humorously delivered, that so many of us creative entrepreneurs need. Thank you, Rick, for the best PSA I've ever encountered." - Baratunde Thurston, CEO and Co-Founder, Cultivated Wit and Co-host, TakePart Live on Pivot TV
"Rick Webb has written the ultimate keep-it-in-the-top-drawer-of-your-desk, straight-talking, 'every single thing you could possibly want to know' guide to starting, running, growing, and selling your own creative agency. It doesn't get any more helpful, practical and down-to-earth than this. Rick's delivers actionable pragmatism while also challenging readers to think differently about the business they do. As the saying goes, you need to know the rules to break them. I hope Rick's highly enjoyable read inspires as many people as possible to do their own thing in our industry, in a way that changes it for the better for everyone." - Cindy Gallop, Founder and CEO, IfWeRanTheWorld/MakeLoveNotPorn
"Since Confessions of an Advertising Man was first published, it has been considered the definitive book on advertising. Now at last there's a book for the digital age to challenge it. Rick Webb's Agency is the book David Ogilvy might have written if he were alive today. It's a must read for anyone who is a practitioner or student of marketing communications." - Rick Boyko, Former Co-President/CCO Ogilvy North America, Director, VCU Brandcenter
"Agency should be required reading for everyone in the business of helping clients achieve their goals with words, pictures, and ideas. Rick Webb is a font of practical advice based on his experiencefounding and growing one of the most successful next generation agencies around. Whether you're just starting out or trying to drag your old school shop into the 21st Century, this is the book for you." - Steve Hayden, Vice Chairman and Former Chief Creative Officer, Ogilvy & Mather Worldwide
About the author
Bibliographic Information
Book Title: Agency
Book Subtitle: Starting a Creative Firm in the Age of Digital Marketing
Authors: Rick Webb
DOI: https://doi.org/10.1007/978-1-137-50122-6
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2015
Edition Number: 1
Number of Pages: IX, 341
Topics: Marketing, Small Business, Entrepreneurship, Economics, general