Overview
- Editors:
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Frank M. Go
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Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, Netherlands
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Robert Govers
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Table of contents (15 chapters)
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Front Matter
Pages i-xxix
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Introduction
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- Frank M. Go, Robert Govers
Pages 1-29
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Multidisciplinary Perspectives on Sustainable Place Branding
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- Nicholas Ind, Erling Dokk Holm
Pages 45-55
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- Kristof van Assche, Ming Chien Lo, Raoul Beunen
Pages 69-77
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Chapters on Particular Cases
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- Gildo Seisdedos, Pablo Vaggione
Pages 81-92
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- Wadim Schreiner, Frank M. Go
Pages 119-131
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- Iulia Gramon-Suba, Chris Holt
Pages 132-144
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Chapters on Particular Place Brand Themes
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Front Matter
Pages 145-145
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Conclusion
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- Frank M. Go, Robert Govers
Pages 195-225
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Back Matter
Pages 227-266
About this book
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Editors and Affiliations
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Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, Netherlands
Frank M. Go
About the editors
ELI AVRAHAM Head of the Public Relations Program in the Department of Communication, University of Haifa, Israel RAOUL BEUNEN Assistant Professor at Wageningen University, The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences, The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management, Norway TIM FREEMAN Lecturer in Health Policy and Management within the School of Social Policy at the University of Birmingham, UK IULIA GRAMON-SUBA Marketing Planner at Nisbets CHRIS HOLT works on the Masters Design Strategy program at Brunel University, UK NICHOLAS IND Associate Professor at the Oslo School of Management and a visiting professor at ESADE, Barcelona, Spain, and Napier University, Edinburgh, UK STEVE LITTLE Senior Lecturer in knowledge management at the Open University Business School, UK MING CHIEN LO Associate Professor of economics at St. Cloud State University, Minnesota, U.S.A CHRIS MABEY Professor of HRM at Birmingham University, UK ALEXANDER OTGAAR Expert in urban economics and regional development at Erasmus University Rotterdam, The Netherlands ANTONIO PAOLO RUSSO Assistant Professor in the Department of Geography, Universitat Rovira i Virgili, Tarragona, Spain ROLAND SCHATZ Founder and CEO of Media Tenor International WADIM SCHREINER Managing Director of Media Tenor South Africa in Pretoria and Board Member of Media Tenor International in Zurich, Switzerland GILDO SEISDEDOS Professor at IE Business School, Spain JEREMY TAMANINI Founder of Dual Citizen Inc. KRISTOF VAN ASSCHE Visiting Associate Professor at the Communication & Innovation Studies group at Wageningen University, the Netehrlands and research fellow at the German institute for Development Research (ZEF), at Bonn University, Germany.
