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Palgrave Macmillan

Models of Scenario Building and Planning

Facing Uncertainty and Complexity

  • Book
  • © 2014

Overview

Authors:
  1. Antonio Martelli

    1. Bocconi University, Milan, Italy

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Part of the book series: Bocconi on Management (BOCCOM)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xxii
    Download chapter PDF

  2. Why Scenario Planning?

    • Antonio Martelli
    Pages 1-12

  3. The Missions of Scenarios

    • Antonio Martelli
    Pages 13-39

  4. The Fundamentals of Environmental Analysis

    • Antonio Martelli
    Pages 40-70

  5. Information, Intelligence and Competitive Intelligence

    • Antonio Martelli
    Pages 71-96

  6. The Principles of Scenario Building

    • Antonio Martelli
    Pages 97-123

  7. From Scenario Building to Scenario Planning: Intuitive Logic and Trend Impact Analysis

    • Antonio Martelli
    Pages 124-156

  8. From Scenario Building to Scenario Planning: Cross-Impact Analysis and Morphological Analysis

    • Antonio Martelli
    Pages 157-180

  9. Scenario Planning, Strategies and Mental Models

    • Antonio Martelli
    Pages 181-201

  10. Scenarios in Decision-Making

    • Antonio Martelli
    Pages 202-223

  11. Scenarios and the Organisation

    • Antonio Martelli
    Pages 224-235

  12. Back Matter

    Pages 236-293
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Keywords

About this book

Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

Authors and Affiliations

  • Bocconi University, Milan, Italy

    Antonio Martelli

About the author

Antonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has been a Visiting Professor at the University of San Diego's summer school program, as well as teaching at the European Studies Program of the University of Malaysia at Kuala Lumpur and at the New South Wales University in Sydney, Australia. He has written twelve books and about a hundred articles and papers on economic and management issues. His most recent book on scenarios (in Italian) is 2010–2025. Scenarios of the Transition, 2009. He also has a keen interest in economic and military history, on which he has published several monographs.

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