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  • © 2013

Humanizing the Web

Change and Social Innovation

Palgrave Macmillan

Part of the book series: Technology, Work and Globalization (TWG)

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Table of contents (13 chapters)

  1. Front Matter

    Pages i-x
  2. Introduction and History

    1. Front Matter

      Pages 1-1
    2. A Shift in Thinking about the Web

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 3-10
    3. Waves of the Web

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 11-26
    4. The Killer Wave: The Social Web

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 27-40
  3. Social Web as a Transformer

    1. Front Matter

      Pages 41-41
    2. The Promise

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 43-56
    3. The Change

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 57-73
    4. Six Paradoxes

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 74-88
  4. Social Web a s an Innovation Accelerator

    1. Front Matter

      Pages 89-89
    2. The Quest for Zero-to-One Innovation

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 91-104
    3. Social Web as an Innovation Ecosystem

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 105-119
    4. Social Web Innovation Strategies

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 120-136
  5. Social Web as a Humanizer

    1. Front Matter

      Pages 137-137
    2. The Next Generation of the Web: The Humanized Web

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 139-155
    3. Core Business Values

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 156-173
    4. Future Challenges

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 174-188
  6. Final Remarks

    1. Front Matter

      Pages 189-189
    2. Conclusion

      • Harri Oinas-Kukkonen, Henry Oinas-Kukkonen
      Pages 191-196
  7. Back Matter

    Pages 197-248

About this book

Offers a vivid description of the ongoing transformation of the web into something that is widely recognized and that will have an enormous impact on how people work and live their lives in the future. Presents concepts that will help readers understand why the web evolved as it did, what is going on right now, and what will happen next.

Authors and Affiliations

  • University of Oulu, Finland

    Harri Oinas-Kukkonen, Henry Oinas-Kukkonen

About the authors

HARRI OINAS-KUKKONEN is Professor of Information Systems at the University of Oulu, Finland. He has been listed among the hundred most influential ICT experts in the country, and a key person to whom companies should talk to when developing their strategies for web-based services. In 2005, he was awarded The Outstanding Young Person of Finland award by the Junior Chamber of Commerce for his achievements inhelping industrial companies to improve their Web usability. His current research interests include human-computer interaction, persuasive design and behavior change.

HENRY OINAS-KUKKONEN is a Senior Lecturer in History and an Adjunct Professor of History of International Relations and Information Networks at the University of Oulu, Finland. His current research interests include the history of computing, social web and innovation. He has also worked on the history of the Occupation of Japan, US- Finnish relations, and American plans to resettle Finnish World War II refugees into Alaska. He has many years of experience in carrying out original research in American, Scandinavian and Japanese archives.

Bibliographic Information

Buy it now

Buying options

eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 44.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 80.00
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access