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Palgrave Macmillan

Multinationals and Global Consumers

Tension, Potential and Competition

  • Book
  • © 2013

Overview

Editors:
  1. T. S. Chan

    1. Lingnan University, Hong Kong

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    You can also search for this editor in PubMed   Google Scholar

  2. Geng Cui

    1. Lingnan University, Hong Kong

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    You can also search for this editor in PubMed   Google Scholar

Part of the book series: AIB Southeast Asia (AIBSEAR)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xvii
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  2. International Business Research in Asia

    1. International Business Research in Asia

      • Shige Makino, T. S. Chan, Geng Cui
      Pages 1-12

  3. Multinationals and Organizational Management

    1. Front Matter

      Pages 13-13
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    2. A Test of Agency Costs in Strategic Alliances

      • Jung-Ho Lai, Sheng-Syan Chen, Shao-Chi Chang
      Pages 15-39

    3. What Drives the Strategic Alliance Formation of Transition Economy Small and Medium-Sized Enterprises?

      • Wiboon Kittilaksanawong, Xudong Chen, Chaoqun Duan
      Pages 40-57

    4. Global Firms Competing Locally: Management Localization and Subsidiary Performance in China

      • Geng Cui, T. S. Chan, Shengsheng Huang
      Pages 58-75

    5. The Influence of Culture on Budgetary Characteristics and Managerial Effectiveness: An Empirical Investigation of National and Multinational Companies in Thailand

      • Saraphat Somboon, Joseph Aiyeku
      Pages 76-107

  5. Marketing and Consumer Behavior

    1. Front Matter

      Pages 183-183
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    2. Cross-Cultural Research on Consumer Responses to Service Failure: A Critical Review

      • Lisa C. Wan, Maggie Y. Chu
      Pages 185-206

    3. Self-Discrepancy and Consumer Responses to Counterfeit Products

      • Ling Peng, Lisa C. Wan, Patrick S. Poon
      Pages 207-224

    4. Perceptions of Chinese and Indian Brand Personalities in Germany

      • Heidi Kreppel, Dirk Holtbrügge
      Pages 225-254

  6. Back Matter

    Pages 255-263
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Keywords

About this book

International business (IB) research on Asian firms is on the rise, challenging conventional theories and providing opportunities for IB researchers to address several paradoxical issues such as ownership advantage and risk-returns. The book focuses on IB research in Asia and addresses some of these problems in several keys areas of IB research.

Editors and Affiliations

  • Lingnan University, Hong Kong

    T. S. Chan, Geng Cui

About the editors

Shige Makino T. S. Chan Geng Cui Jung-Ho Lai Sheng-Syan Chen Shao-Chi Chang Wiboon Kittilaksanawong Xudong Chen Chaoqun Duan Shengsheng Huang Somboon Saraphat Joseph Aiyeku Lianxi Zhou Bradley R. Barnes Zejian Li Yue Wang Greg Mahony Bilal Rafi Chris Sadleir Lisa C. Wan Maggie Y. Chu Ling Peng Patrick S. Poon Heidi Kreppel Dirk Holtbrügge

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