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  • © 2013

Shaping China’s Global Imagination

Branding Nations at the World Expo

Palgrave Macmillan

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiii
  2. Branding Nations

    • Jian Wang
    Pages 23-42
  3. Defining Nation Brands

    • Jian Wang
    Pages 63-85
  4. Communicating Nation Brands

    • Jian Wang
    Pages 87-108
  5. Experiencing Nation Brands

    • Jian Wang
    Pages 109-119
  6. Remembering Nation Brands

    • Jian Wang
    Pages 121-141
  7. Nation Branding as Strategic Narrative

    • Jian Wang
    Pages 143-159
  8. Coda

    • Jian Wang
    Pages 173-174
  9. Back Matter

    Pages 175-210

About this book

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Reviews

"Wang's writing style is analytically clear and engaging, and raises a certain curiosity in the subject itself. The book combines three issues that are of great interest: China's rise and role in international politics; our perceptions of China; and the role of nation branding (in this book through the prism of the Shanghai Expo). The advantage of a book like this is that it will not just be relevant for China specialists, but also for IR and communication scholars. The clarity of writing makes it accessible and of use in advanced undergraduate courses. I see no real competition for Shaping China's Global Imagination."' - Peter Van Ham, Netherlands Institute of International Relations

About the author

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

Bibliographic Information

Buy it now

Buying options

eBook USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access