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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
"Marketology brings forth a new approach to teaching Marketing as a discipline. This is a textbook dedicated to marketing applications and recognizing marketing oriented business activities. In doing so the author takes advantage of a uniquely vast and diverse work experience. If you truly want to explode your business make this a must read. Remember, a pro is never out of school." Ali Dadpay, PhD, Associate Professor of Economics, College of Business, Clayton State University, USA
"Marketology is a newly coined jargon with a holistic view and innovative collection of all the market-related subjects as a comprehensive puzzle. This novel concept will absolutely set a unique business practice and philosophy. This will enable the business leaders and practitioners to manage the enterprises relying on market intelligence/insight; and also the business academicians to detect and welcome a new theoretical foundation to fully cover the matters of market in business world and terminate the identity crisis in marketing." Tahmores Hasangholipour, PhD, Full professor of business and marketing, and Dean of the Faculty of Management, University of Tehran, Iran
About the author
Bibliographic Information
Book Title: Principles of Marketology, Volume 1
Book Subtitle: Theory
Authors: Hashem Aghazadeh
DOI: https://doi.org/10.1057/9781137379320
Publisher: Palgrave Macmillan New York
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-38314-3Published: 17 November 2015
eBook ISBN: 978-1-137-37932-0Published: 29 April 2016
Edition Number: 1
Number of Pages: XV, 377
Topics: Business Strategy/Leadership, Knowledge Management, Marketing, International Business, Business Information Systems, Corporate Communication/Public Relations