This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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Authors and Affiliations

University of Milan, Italy

Maria Cristina Paganoni

About the author

Maria Cristina Paganoni is a tenured researcher in English Language and Translation at the University of Milan, Italy. Her current research focuses on web-mediated communication and the branding of cities and heritage, drawing on discourse analysis, multimodal analysis and social semiotics. She has authored several contributions on these topics in books and peer-reviewed journals.

Bibliographic Information

Book Title: City Branding and New Media
Book Subtitle: Linguistic Perspectives, Discursive Strategies and Multimodality
Authors: Maria Cristina Paganoni
DOI: https://doi.org/10.1057/9781137387967
Publisher: Palgrave Pivot London
eBook Packages: Palgrave Language & Linguistics Collection, Education (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-38795-0Published: 13 January 2015
eBook ISBN: 978-1-137-38796-7Published: 13 January 2015
Edition Number: 1
Number of Pages: XII, 162
Topics: Media and Communication, Sociolinguistics, Linguistics, general, Communication Studies

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Table of contents (5 chapters)

Front Matter

Introduction — City Branding and New Media: Linguistic, Discursive and Semiotic Aspects

City Websites as a Multimodal Genre

E-Governance on the Web: Linguistic and Discursive Strategies

Branding Heritage, Digital Genres, Transmedia Storytelling

Expos and the Rhetoric of Sustainability

Back Matter

About this book