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Table of contents (10 chapters)
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Research on Asian Firms: A Review and Look Forward
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Asian Firms: Environment, Institutions and Management
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Internationalization of Asian Firms: Perspectives and Strategies
Keywords
About this book
Editors and Affiliations
About the editors
Geng Cui is Professor of Marketing and International Business at Lingnan University, Hong Kong. His research interests include consumer behaviour and marketing in China, foreign direct investment strategies and performance, and quantitative models in marketing. His works have appeared in leading academic journals. He has been a consultant to local and overseas organizations on business and marketing strategies in China.
Bibliographic Information
Book Title: The Rise of Asian Firms
Book Subtitle: Strengths and Strategies
Editors: T. S. Chan, Geng Cui
Series Title: AIB Southeast Asia
DOI: https://doi.org/10.1057/9781137407719
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
Hardcover ISBN: 978-1-137-40769-6Published: 14 November 2014
Softcover ISBN: 978-1-349-48820-9Published: 14 November 2014
eBook ISBN: 978-1-137-40771-9Published: 21 November 2014
Series ISSN: 2947-6925
Series E-ISSN: 2947-6933
Edition Number: 1
Number of Pages: XVII, 227
Topics: Management, Asian Culture, Business Strategy/Leadership, International Business, Market Research/Competitive Intelligence, Development Economics